Marketing Channels

marketing software

Marketing Channels:

Marketing channels are broken down into the following

Communication channels:

  • newspapers
  • magazines
  • radio
  • TV
  • mail
  • telephone
  • billboards
  • posters
  • fliers
  • internet

Dialogue channels 

  • email
  • 800 #

Distribution Channels – display or deliver products or services to the buyer or user

  • warehouses 

Selling channels include the distributors and retailers for marketplaces and include multiple verticals in the online market space.  The next data point is on competition and the four levels of competition. The first level of competition is brand competition. The second level of competition is industry. The third level is form competition. An example would be all manufacturing products that supply the same service. The fourth level of competition is generic competition and the extreme example would be all competitors are competing for every single consumer dollar.

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